Watch the Video, I am serious, watch it more than once. There are hidden gems that you can apply to your business, career, or life right away.

Positioning really is that powerful. 

If you are rolling your eyes by reading that, humor me.

I didn’t get it either when I first heard it, I thought that there was no way that it could be that simple. Really? 

Then finally one day it clicked. I realized that everything that had brought me success was because I had inadvertently  used Positioning in my favor, and every time that I had failed or  that client’s project had failed for example, was because we were fighting “Positioning” 

It is a brave new world of Technology, connectivity and information abundance. 

The good news is that anyone can do it.

The bad news is that anyone can do it,

If you want to start a business, if you want to promote an idea, a book or maybe you want to improve your career, you have at your disposal some of the most powerful tools to reach virtually the whole world.

But so does everyone else you are competing against. 

Positioning is how you can gain the advantage, the crucial advantage. In arguably the most important space in the marketplace.  That is, the minds of those that you want to influence, attract and acquire attention from. 

The race is on, those that get there first will have a huge edge, they would have gained the “Position” first. However all is not lost if you are not number 1 in your market though, IF and only IF you understand the rules of “Positioned to Win”